How to build a more credible brand presence as a female entrepreneur

Maintaining a positive brand image is never an easy feat, especially if you’re still in the initial process of building your business. It requires dedication, commitment, and grit — and for many full-time professionals, this can be too tall an order.

That being said, it’s not impossible to successfully build a business as a new entrepreneur. There have been many successful women who have launched and led businesses from the ground up. And, equally, there are a plethora of characteristics that these women share that have put them in that position.

From applying the right mindset to investing in the right tools, building a credible brand presence is not something far removed from reality. With the right approach, you can also see your business not just survive, but thrive in the current economy.

So without further ado, let’s uncover the factors that make a truly credible and respectable one. 

1) Use scalable communication tools

One of the most effective ways to build credibility as a female entrepreneur is by investing in the right communication tools.

Having clear communication channels is essential to showing your customers that you’re a professional and legitimate company. Investing in the right business communication tools also improves the quality of the experience of both your staff and customers.

In much of the world, one of the most underrated tools that elevates your brand presence is setting up an inbound number. Australia inbound numbers are 1300 and 1800 local toll-free numbers, but these numbers are different from country to country.

This number type distinguishes itself from personal phone numbers by allowing multiple callers to call the same number at once. This can help your business scale its customer service operations, specifically by increasing the number of agents receiving calls and thus boosting customer care efficiency.

On top of that, these numbers can also double as vanity numbers, allowing your business to be top of mind to customers looking for services in particular niches, like 1300-PLUMBING for plumbing or 1800-FLOWERS for bouquet-crafting services.

This vanity number makes your brand easier to remember and positions your business as a go-to provider in your industry. This makes your brand easier to recall when a customer may be in need of your services.

The best part? These numbers don’t cost too much, either. You can find cheap 1300 numbers from Teleca and start enjoying the benefits of a business phone number sooner rather than later.

2) Identify and target the right audience

A credible brand isn’t one that everyone in the world recognises as good. It speaks to the people who actually need the offer that you’re trying to provide. As an entrepreneur, it’s in your best interest to get a clear understanding of who your target audience is and sharpen your messaging to resonate with this particular demographic.

This target audience can be defined through various factors. This can be age, interest, problems, motivations, geographic location, or a combination of all these factors.

When you have constructed the persona of your ideal buyer, your marketing campaign will come across as more intentional and authentic. In turn, this can increase the effectiveness of your messaging and branding.

But remember, targeted branding isn’t only about resonating with the right clients. It’s also about making your business appear more professional.

When you have a focused and relevant message, your audience (and other leads within the periphery) will recognise this and deem your brand more trustworthy than most. In turn, this can push your brand top of mind whenever your audience needs your offering.

3) Provoke your audience

Another way to imprint your brand on the audience is by provoking them a little. This doesn’t mean pushing out controversial takes. You simply have to be willing to spark discussions and share unconventional ideas from time to time that can make your audience feel reflective.

For instance, if you own a toothpaste brand, you can say something like “X brand doesn’t kill all germs. Ours does”. Share an industry fact that can get your audience to question their loyalty to certain brands and consider yours instead. Be bold but factual. This gets people to pay attention to what you have to say.

When your audience feels that you’re confident enough to push some buttons, they’ll be more likely to hear you out and try to understand your perspective. This puts more eyeballs into your business, and if your product is as good as you claim it to be, this will result in a net positive for your brand and bottom line at the end of the day.

4) Leverage social media marketing

Another way to get the word out about your brand is by using social media to broadcast your business.

Social media is a powerful tool to bring eyeballs to your brand. But it’s also a double-edged sword — if you misstep and say the wrong things, your customers can turn on you and make branding efforts an actual nightmare.

As this is the case, it’s essential to be very intentional and strategic in how your business’ brand is perceived online. Post educational content, client wins, thought pieces, and product releases with intention. Make sure each post is worth paying attention to.

And before posting anything, ensure that it aligns with your brand voice and that the message is something that you can positively associate with your business.

Furthermore, it’s also important to ensure your message gets seen in the first place. Make sure you’re active across multiple social media channels with consistent branding and messaging. This gives your business more touchpoints. It also increases the chances of reaching your ideal audience.

By doing all these things, you can consistently build your brand’s credibility and make your business feel more established. This sets your business up for an even higher chance of success in the future.

5) Consider your visuals

Another overlooked but crucial consideration to make when building your brand is its visuals. In a sea of content online, strong visuals help make your brand memorable. It can also shape how your brand and message are perceived online.

As this is the case, it’s worth investing time into crafting visuals that look appealing and match your messaging. This can be done in various ways, but taking note of the fundamentals is key.

For starters, choose a colour palette that matches the vibe of your brand. Colours influence perception, so it’s a good idea to study colour psychology before choosing a brand logo and colour scheme.

Besides colour, pay attention to your typography. Choose one primary font for headers and one secondary font for body text, and use them consistently across all your materials. Your font style can also influence the personality of your brand, so standardising it and making it pop is key to ensuring appeal for the audience.

We hope that these easy tips can help you build a more credible brand for your growing business. All the best!