Social Season founders Ashlea O’Loughlin (left) and Erin Lyall (right). Image credit: Sister Scout Studio.
It’s safe to say that online is where the money is in 2021 and will continue to be in 2022, and that e-commerce is a continuously evolving industry.
Whether your business has recently gone online due to pressures of the global pandemic or you have an established international customer base, digital marketing and social media advertising are paramount to driving revenue.
Many businesses confess they’re confident in their products or services but struggle to tap into audiences online. It can be difficult to create aesthetically pleasing targeted-driven content that results in revenue.
Social Season elaborates on proficient digital marketing tactics to help scale your business. Social Season is a Melbourne-based, international digital marketing service that specialises in driving revenue, leads, and building brands for clients using strategic, data-driven social media advertising and supporting digital marketing strategies. This includes email marketing, search engine advertising, chatbot marketing, Shopify/website conversion optimisation, and more.
Here are Social Season’s tips for driving business revenue online:
Tip 1: Invest in omnichannel digital advertising
We get it. Times are tight. Cash flow needs to be protected.
In saying this, advertising investment is often an essential strategy to help your presence. The important part is where you invest your advertising capital and how.
A digital advertising expert at Social Season said: “A combination of Facebook, Instagram, TikTok or Google Ads could be an affordable advertising solution for businesses to reach their customers throughout this time.”
One of the benefits of digital advertising is that you can better target your audience through the social media platform’s use of metadata.
We’ve all Googled a particular skincare brand only to have it, plus similar products, feature on our Facebook or Instagram feed the next day.
By using more than one channel or ad platform, you also protect your overall sales revenue in case of disruptions or increasing competition (and costs) on particular platforms at varying times.
Tip 2: Foster a sense of community
Lockdowns, the pandemic, and social distancing have certainly impacted the community in the physical sense, but successful businesses foster a strong sense of community online.
Even as the world opens up, building and engaging a strong online community remains as powerful as ever.
Have a think about how you can connect your audience with one another through shared interests.
Perhaps you can host a virtual class or a virtual Q&A session? The more people feel seen, heard and included, the more likely they are to invest in your brand.
Tip 3: Own your data
Social media is fantastic for engagement, but the downside is that without these platforms you can’t access your audience on your own terms.
It is safer to ensure you have your own data as well. This includes things like email subscriber lists, or SMS contacts; any lists or contact information that customers (or potential customers) have given to you, and which you have their permission to contact them through for marketing purposes.
If, for example, a platform like Facebook stops being viable for you as an advertising channel, you’ll still have those contact details that you can use in the future.
Social Season founders Erin Lyall (left) and Ashlea O’Loughlin (right). Image credit: Sister Scout Studio.
Tip 4: Email marketing automations
We’ve all been on the receiving end of these and have probably felt irritated by the regular promotional emails clogging our inboxes, but one thing that’s for sure is email is not dead. Businesses are still having great success capitalising on their leads database, especially if they sell informational products.
A well-timed email automation sequence that exists to provide value or genuine service to the customer, is not only less annoying but can serve to bring in up to 30 per cent of your overall online revenue at an extremely low cost compared to advertising once well-established.
Social Season emphasises that for e-commerce, “a well-considered email marketing strategy is one incredibly powerful tool”.
It keeps you front of mind, nurtures your customer base and, if done correctly, can set you apart from other businesses in your field.
For an additional boost, well thought-out messenger or SMS marketing can further support and drive your entire marketing ecosystem for strong revenue growth.
Tip 5: Values convert to profit
While the internet has created new and exciting opportunities for businesses, it is also extremely competitive.
One tactic to ensure your business stands out is to have strong values that are marketed online. Potential clients are more likely to be captivated by an interesting story than a business reigning in on modern day capitalism.
Ensure messaging and creative assets authentically speak to customers’ values, emotions, and desires to create a loyal and vocal client community.
About Social Season
Social Season was founded in 2018 by Erin Lyall and Ashlea O’Loughlin, and is committed to empowering other entrepreneurs to help their businesses grow simultaneously.
The team at Social Season is passionate about aligning themselves with businesses who inhibit shared values.
They are digital marketing experts in the field of lifestyle and design, such as fashion, giftware, interior design, art, fitness, music, events and entertainment, and tourism, just to name a few.
Social Season is always striving for improvement. This growing agency with a powerful punch has a simple and clearly defined goal – to help clients hit their targets through strategic and smart digital marketing solutions that work together, not in isolation.
To find out how you can facilitate growth in your business, visit Social Season’s website.