Share the success, divide the stress

Founders: Kelsey Gilbert-Kreling, 30, and Mallory Ulaszek, 33.

Company: Presence Agency, a firm helping their clients connect online and in person, through production, programming and web design. They have a special focus on non-profits, hospitality companies, small businesses and creative independents. They worked with a long-time client, Pilot Light Chefs, to increase their fundraising at their annual gala by 51 per cent.

What it’s like working with your BFF: “While it requires being emotionally honest in a way that many other jobs wouldn’t require, four years in, our ‘psychic hotline’ is up and working beautifully,” Gilbert-Kreling said.

“We have both found the things we like, the things we’re successful at, and the ways we can help each other. It might not work for every set of friends, but sharing successes feels more fun and dividing stresses makes entrepreneurship more manageable.”

Always have one another’s backs

Founders: Britni deLeon, 32, and Kasia Bednarz, 31.

Company: FARE, a quick-service restaurant that offers a menu with simple, flavourful, filling dishes featuring thoughtful and transparent ingredients.

What it’s like working with your BFF: “You always have each other’s back, first and foremost. It will be harder than you ever imagined. Make sure to rely on each other’s strengths, over-communicate, and remember how lucky you are to be in this with your best friend. You got this,” deLeon said.

Respect both your company and your friendship

Founders: Meghan Patke, 34, and Lisa Strangis, 31.

Company: Modern Currency PR, a communications house that curates bespoke public relationships and marketing hospitality campaigns for culinary, luxury travel and lifestyle brands. Since their inception, they’ve attracted award-winning Michelin-starred chefs and unique luxury travel resorts, like Kokomo Private Island Fiji, among others. They managed the launch of dineL.A. for the Los Angeles tourism board and exceeded their client’s expectations by providing more than 85 million media impressions and a total ad value of about $965K.

What it’s like working with your BFF: “You need to balance your friendship with a new working relationship, and respect both sides of the coin so that neither relationship suffers in the long-run. It’s an exhilarating and proud feeling to own a business with your best friend, and there’s a great sense of unity and sisterhood in conquering any obstacles together,” Patke said.

“Think long and hard about the long game, and make sure you’re both equally committed to one another’s growth, success, fulfillment, and happiness, alongside that of your business. It’s like any other relationship – it needs transparency, honesty, strong communication, and a shared vision.”

Have fun while doing it

Founders: Joy Fennell, 42, and Valerie Wray, 43.

Company: The 125 Collection, a New York City-based candle brand that sells fun and fashion-forward soy-based products. Thanks to a bustling wholesale business, their trendy candles — featuring inspiring quotes — continue to reach more corners of the country.

What it’s like working with your BFF: “Seeing how each other’s professional strengths are contributing to the business is amazing. Not only do we get to work together, but then we can go and hang out afterward. We do disagree on some things, but it’s important to respect each other, learn from each other, work your asses off and have fun while doing it.”

Maintain your friendship

Founders: Lara Crystal, 36, and Lindsay Andrews, 37.

Company: Minibar Delivery, a leading US marketplace that provides on-demand delivery in more than 40 US cities. In addition to shipping wine from vineyards across the nation, they’re also proud that more than 50 per cent of their staff are females.

What it’s like working with your BFF: “It’s amazing to come into work every day with someone you can trust completely. That being said, if you’re friends, and you want to stay friends, so make sure to spend time together as friends outside of the office.”

Talk about all aspects of your business

Founders: Janie Schwartz, 36, and Dina Litt, 41.

Company: Local Mercato, a company that provides curated marketplaces showcasing talented artisans in fashion, accessories, food and home accents. They donate a portion of sales from each event to support an important local cause and have grown their database from zero to more than 4000 targeted women.

What it’s like working with your BFF: “It’s a tonne of fun, collaborative and exciting. You get to experience a lot of firsts together and truly share in the vision and mission of the business,” Schwartz and Litt share.

“But, you have to be able to talk about the good, the bad and the ugly. As partners, you will celebrate successes but even more importantly you will have to navigate failure. You will have to learn from your mistakes as partners.

“It’s important to be able to talk about all aspects of your business, as well as your friendship, because that’s what came first.

Co-founding a company is like a marriage

Founders: Evelyn, 33, and Angela, 34.

Company: Yumi, a plant-based company that sells fresh, nutrient-dense foods for newborns and babies. This quarter, they’re on track to double their subscribers since last quarter.

What it’s like working with your BFF: “Being a founder can be a lonely experience, with an inordinate amount of pressure, so I feel so lucky to have a real partner in the trenches. She jokes that she married me first and she’s so right. I talk to her more than anyone else I know — even more than Daniel,” Evelyn said.

“Co-founding a company with someone is a huge decision. There has to be tremendous trust and mutual respect. And before you make the leap, you have to make sure you’re aligned on the important stuff, like ethics and values.”

You will get mad at one another, but that’s okay

Founders: Emily Taffel, 37, and Sarah Caro, 33.

Company: Mugsy PR, an agency helping clients to build their brands, get noticed and showcase their personality through unique event marketing, digital campaigns, and strong media outreach. Since they were founded in 2013, they’ve been able to retain the customers they’ve had since year one – proving their strategies work.

What it’s like working with your BFF: “We balance one another’s weaknesses and we boost each other’s strengths. Since we are also friends we are able to know how to cheer one another up, how to handle each other in stressful situations, we know when a bad day calls for coffee and when it calls for tequila,” Taffel said.

“You will get mad at one another. You will have days where you just don’t want to hang out, and days when she is the only person in the world you don’t want to scream at. You need to maintain a social life with other people so that you have your own separate lives, and you need to maintain a level of respect in the office, and outside the office in your friendship, to really make it work.”

Be one another’s confidant

Founders: Chelsea Starr Alexander, 30, and Fallyn Smith, 34.

Company: SMITH & STARR, a direct-to-consumer lifestyle brand focused on creating products that are fashionable, functional and sustainable. They’re proud to have a strong return customer rate and high email engagement. It helps they have rave customer reviews on Amazon, too.

What it’s like working with your BFF: “Entrepreneurship can certainly be a rollercoaster ride, so it’s incredibly powerful to have someone you trust, believe in and can rally with by your side. We’ve developed an even deeper friendship through the business because we’ve learned how to tackle new challenges together,” Alexander said.

“Don’t let the day-to-day of the business cramp your communication and passion for the project. Try and schedule check-ins that are focused on the softer stuff and ask the tough questions. Your co-founder is your confidant and partner in crime, so maintaining open and honest communication is crucial. Also, don’t forget to celebrate wins and reflect back on your accomplishments!”

Trust is most important

Founders: Stephanie Cartin, 33, and Courtney Spritzer, 30.

Company: Socialfly, a full-service social media agency specialising in influencer marketing, paid media and creative services. They’ve achieved double-digit grow since they were founded in 2012.

What it’s like working with your BFF: “It takes a unique type of friendship and blend of personalities and business skill sets to make it work. We mesh in a way that allowed us to set healthy boundaries and expectations, and our ability to communicate and disagree in a healthy way has been key to our growth,” Cartin said.

“Our ability to trust one another has been one of the keys to not just the success of our agency, but to our business and personal relationships as well. You must be certain you can rely on them, always. You will go through ups and downs, but confidence in the person you are weathering these storms with is everything.”