If a patient has to go to a medical clinic, what’s the best way to search for a clinic nearby? You guessed it right. A Google search for nearby clinics.
Now, when the search results appear, how would a patient decide which one to go for? Most of them choose from top listings with good reviews, photos, and complete information.
A well-optimised GMB profile makes a significant difference in how many patients choose your clinic over others. So, let’s break down how you can leverage GMB to drive more patients to your medical clinic.
Why do patients trust GMB listings?
Patients trust GMB listing as it offers quick and reliable information. A verified GMB profile gives them assurance that your clinic is real and professional.
On your GMB, patients can see other patients’ reviews. Seeing the positive experiences of others gives them confidence. A strong rating beats the competition, and if you respond to reviews (both good and bad) in detail, it makes a big impact.
Also, patients want to see a medical professional as soon as possible, correct address, operating hours, and contact information to save their time.
What patients look for in a clinic profile
When patients view your GMB profile, they’re searching for clarity and reassurance. Here’s what to broadly look for:
Accurate information
They need your clinic’s exact Google location, phone number, and working hours. If your profile misses any of this information, they’ll look at other listings.
Photos
Pictures of your clinic, waiting area, and staff create a welcoming impression. A clean, professional look makes patients feel more comfortable.
Reviews
People value honest feedback from others. It helps them gauge the quality of care they can expect. Most importantly, they notice how you respond to reviews. It shows how much you value patient feedback.
Special services or updates
Patients want to see if your clinic has any special services like CT scans, medical labs, etc. Highlighting specialties keeps your profile informative.
And if you’re a busy professional, you can work with an agency that provides local SEO services.
How to make your clinic’s GMB profile stand out
To attract more patients, your GMB profile should look polished and professional. Follow these steps to achieve that:
Compete every detail
Fill in complete details, including your clinic’s name, address, phone, and category. Double-check for accuracy.
Use high-quality photos
Include photos of your clinic’s interior, exterior, and staff. Bright and clear photos appear approachable and trustworthy.
Post regular updates
GMB comes with a post feature. Use it to share announcements, new services, or health tips. For example, if your working hours change during holidays or you’re conducting a free health camp, you can post that.
Encourage patient reviews
When your patient is satisfied with your treatment, politely ask to leave a review. More reviews will boost your ranking as well as make your profile look active and credible.
Respond to reviews
Your profile may receive positive as well as negative reviews. But if you want to appear as a professional in front of your patients, thank the positive ones and address concerns in negative reviews.
To achieve top ranking in GMB and attract more patients to your clinic, the above steps are a must-have. But if you don’t have time to do all that, consider hiring a digital marketing agency that provides GMB management services. That agency will take care of all the necessary actions required to put your GMB listing on the top.
Understand and act on patient feedback
Feedback from your patients provides valuable insight into how they feel about your services.
- Pay attention to common themes in patient reviews. Are they praising your friendly staff? Complaining about long wait times? This will reveal what’s working and what needs improvement.
- If patients mention something repeatedly, like difficulty booking appointments, solve that problem immediately. Your willingness to improve wins patient loyalty.
- Always thank patients for their feedback. Take negative reviews professionally, acknowledge their concerns, and share how you plan to improve. A thoughtful reply can turn a dissatisfied patient into a brand advocate.
Final thoughts
The look and feel of your GMB profile decide how patients perceive your clinic. Since creating and optimising the profile is in your hands, it’s your chance to make a great first impression before they even step through your doors.
Take your GMB listing seriously, and you’ll soon see the difference it makes in bringing more patients to your clinic.