With Brisbane becoming a growing tech hub in Australia and digital transformation also prompting more companies to invest in their online footprint, there are some incredible opportunities for creative professionals looking to delve into digital in 2023.
Whether you’re at the beginning of your creative career or are looking to switch lanes and seeking new opportunities, Brisbane’s network of entrepreneurial and tech-oriented creative agencies is certainly diversifying, and consists of so much more than just large, faceless conglomerates.
There are also plenty of opportunities with start-ups and smaller scale boutique agencies alongside multinational media and digital marketing companies. This means you may find yourself spoilt for choice when it comes time to sending out job applications.
So, what options are available to you?
Below we’ve outlined some of the top fields and services offered by Brisbane’s ecosystem of creative boutique agencies. Read on to give your next job search a bit of creative direction.
1. App development
App development agency DreamWalk Apps has been among the newest additions to Brisbane’s local industry network.
Originally established in Melbourne, DreamWalk Apps have maintained quite a strong reputation for producing stunning and highly UX-friendly mobile apps for companies of all shapes and sizes, ranging from start-ups and small businesses to government agencies and educational institutions.
If you’re looking to jumpstart your career in app development, seeking opportunities with established agencies like DreamWalk is undoubtedly going to be a great move for you.
Unlike big-name development companies that may handpick their development projects based on the size of their budget, working with a boutique app development agency like DreamWalk will provide you with the opportunities you’ll need to work on projects of varying scopes and across a range of different sectors or industries.
Simply put, working with a boutique app development agency will give you with the opportunity to build a varied professional portfolio, which is an invaluable asset for anybody looking to set themselves up for a long and fruitful career.
2. Branding and advertising
Strategic branding and omnichannel digital advertising are both rapidly being perceived as quintessential elements of driving business revenue online.
For any creative professionals interested in engaging in the development of e-commerce enterprises and in digital campaigns, seeking opportunities to work in branding and advertising is likely to bring plenty of experiential knowledge that you can carry throughout the rest of your career.
Keep in mind that branding and advertising is just as much about analytics and data as it is about copywriting and graphic design. It’s the magic of combining these creative skills with a strategic mindset that makes good branding and advertising stand out from the crowd.
In other words, if you’re able to not only create a compelling story, but tell the right story to the right crowd, then you can unlock some incredible opportunities both for yourself as a professional, as well as your clients.
If you have plenty of experience or training in one of these disciplines over the other, working with boutique branding and advertising agencies in Brisbane will be able to help you develop these skills in tandem, allowing you to become a highly adaptable, multidisciplinary expert.
3. Social media management
Believe it or not, but social media management has been a service offered by Brisbane’s boutique digital agencies for many years now.
And with several Instagrammable attractions and destinations in and around Brisbane, this city is designed to inspire some serious social media management and consulting skills.
For creative professionals looking to dabble in this new-age digital discipline, consider seeking employment or internship opportunities at some of Brisbane’s smaller-scale social media management agencies and consulting firms.
Through working with these smaller agencies, you’ll likely be able to gain valuable insights into Brisbane’s own unique social media landscape. This includes local businesses, bloggers, directories or publications, influencers that you can partner with on your next project, or better still, contacts you can add to your own professional network.
It’s also important to note that you don’t necessarily have to have your own immense social media following to land a professional role in this creative discipline.
With the right foundational knowledge and a thoughtfully curated portfolio, you can present yourself as a strong candidate when seeking professional social media management opportunities, whether it be as an independent consultant or through an agency.
4. Web development
Digital transformation trends have prompted many business owners across the globe to start investing in their own digital footprint.
For some business owners, this shift towards using digital technologies has involved identifying opportunities for automation in the workplace. For others, it has meant further developing their website and social media presence, ensuring that their target demographics can engage with their business on all the digital channels they’re using.
Web development is becoming an increasingly vital investment for all Australian businesses, and with the lingering impacts of the COVID-19 pandemic on the global economy, this reality shouldn’t be a surprise to any of us.
The many months spent in lockdowns in Australia saw the e-commerce industry grow by billions of dollars in just 2020 alone. Cut to 2023 and the power of digital in Australia shows no signs of slowing down, with web and social commerce both possessing strong trends that business owners should be taking full advantage of.
As such, highly adept web developers will be a hot commodity in 2023 and beyond, just as they were at the height of the pandemic.
Thankfully, Brisbane-based web developers have plenty of employment options at their fingertips, ranging from freelance opportunities to employment with a dedicated web development agency, or even fully remote work with international companies.
Finding the right creative discipline
If you’re interested in any of the four creative disciplines outlined above, then chances are you’ve already opened up another tab in your browser and are busy beginning your Brisbane job hunt.
But what if you’re interested in multiple disciplines? You may be wondering which discipline to choose to set your career on the right track.
Thankfully, virtually all of the disciplines outlined above fall under the umbrella of digital marketing, which means that you can seek out jack-of-all-trades roles with digital marketing agencies in Brisbane to provide you with an entry point into the industry.
And if you’re not interested in securing yourself a highly diverse role, then it’s a matter of finding your ‘why’, or the ideal purpose behind your professional pursuits.
If it’s inspiration you seek, you’ll be sure to find bucketloads of it with any of the creative boutique agencies that comprise Brisbane’s rich creative agency network.