

This article was made possible thanks to Sugar Candy Bra, a range of bras and tanks for big boobs with UpLift Tech, which gives the girls all the support and lift they need, without uncomfortable underwires.Â
When it comes to choosing a bra, comfort should be of utmost importance.
Key aspects to look for should include design, support, fit and ease of use – all crucial considerations when buying a bra.
Often, comfort is the first feature compromised for the sake of look and performance. Yet, comfort is essential for everyday life and should never be compromised in your clothing choices.
If you’re already part of the trend of wearing a supportive, wire-free bra, congratulations! If not, here’s a few good reasons why you should consider a wire-free bra:
1. Comfort
You will find wire-free bras significantly more comfortable. Even some decent wired bras might not match the comfort level of a wire-free bra. However, comfort in a wire-free bra requires more than just eliminating the wire. A crucial factor for its comfort is support. Therefore, it must incorporate additional support mechanisms to ensure it meets performance standards.
A wired bra will also usually be a non-breathable and scratchy option, often featuring lace or embroidery and with seams across the bust, whereas a seamless bra is usually molded with no nipple irritation.

Image: Sugar Candy Bra.
2. Breast health
Your breast health can significantly improve when wearing a bra that is free of wires.
You’ll be able to wear the bra for longer (up to 24 hours even) as it will be more comfortable. When you’re supported, the ligaments of your breasts will not have to be stretched, and reduced strain on them means less elongation, which can lead to sagging and other breast health-related issues.
The position of wires can also be located very close to, if not on top of, lymph nodes that are crucial for toxin elimination in your blood. If impeded with possible blockages, the containment of these toxins can wreak havoc on other areas of your body.
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Image: Sugar Candy Bra.
3. Flexibility in sizing
Another key benefit of wire-free bras are that they grow with you.
For those who fluctuate in size, this could be particularly important. Good wire-free bras don’t rely on the wires to provide lift, shape and support. Carefully designed, a wire-free bra will achieve all this via carefully engineered support panels, strategically anchored bra straps, the use of stabilisers, and other techniques.
This will not only make the bra fit better but it will increase its life and provides for more versatility.
There’s no necessity to place them in a wash bag, and you don’t have to worry about the wires popping out and tangling in your machine.

Image: Sugar Candy Bra.
4. Choice
The wide variety of adaptable styles suitable for various body shapes is readily met with a wire-free bra, and the colourful options available are just as extensive, if not more agreeable, than those offered by wired bras.
Brands that offer non-wired choices seem to embrace a more fun and vibrant palette. Whether you’re looking for sporty designs, flattering styles, or everyday basics as an alternative to a traditional t-shirt bra, there’s something for everyone.
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Image: Sugar Candy Bra.
5. Freedom
A wired bra not only restricts arm, shoulder and torso movements but can also hinder mobility because of its rigidity and abrasive nature against your skin. We’ve talked about comfort, but this highlights an additional imposition regarding your freedom of movement, ensuring that both your body and the skin that covers it remain unrestricted.
When it comes to wire-free bras, you get to enjoy the benefit of freedom of movement, giving you better mobility in addition to feeling comfortable as you move your body throughout the day.
Remember, if you’re not completely satisfied with your wired bra and feel like you’re missing out on comfort, breathability, movement, support, fashionable styles, and colours, consider switching to a wire-free bra. You may just be surprised at how wonderful they are!

This article was made possible thanks to Sugar Candy Bra, a range of bras and tanks for big boobs with UpLift Tech, which gives the girls all the support and lift they need, without uncomfortable underwires.Â

This article was written by Katie Brooker, the head designer at Cake Maternity, part of Sugar Candy Bra.
Katie is the proud mum of two beautiful girls and is a nursing bra specialist and a fit, pattern and grading technician. She is passionate about breastfeeding and the many benefits it offers to both mum, baby and the environment.
She is determined to make the breastfeeding journey a comfortable, supportive and beautiful one for all mums, understanding that it doesn’t always come easy to everyone. That’s why she has made it her mission to empower women as they mindfully navigate the world of motherhood and help make breastfeeding easier, through experience-driven innovation.
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