

This article was made possible thanks to The Good Guys, a chain of consumer electronic retail stores in Australia.
Thinking of upgrading your home entertainment system? Choosing the right equipment, such as a smart TV, can be a little challenging. Gone are the days that TV selections are limited only to size and audio quality. With Smart TVs, there are other aspects that you need to consider, such as the features and advanced software integrations.
While you are already excited to purchase the new one, especially that EOFY deals (end of financial year) season is just around the corner, it’s important to still make the right choice.
Rushing could lead to an impulsive purchase that leaves you with buyer’s remorse. So, how do you ensure you’re getting a smart buy instead of a dumb buy?
Why smart TVs are the go-to choice
Smart TVs changed the game in content consumption. Streaming applications, app stores, smart home compatibility are all integrated into it. So, unlike the good old days of TVs, a smart TV could do away with any external devices, thus making the access to watch shows, movies, or play games less complicated.
But keep in mind, the smartness may differ depending on the TV’s features and capabilities. You should do enough research before being attracted to fancy marketing because it can lead you into making an expensive mistake.
These are some features that you need to look out for before your next TV purchase:
1. Screen resolution: How sharp is sharp enough?
Resolution is one of the first things consumers notice, but higher isn’t always better. While 4K Ultra HD has become the industry standard, 8K TVs are gaining traction.
Unless you’re a hardcore gamer or a cinephile, 4K resolution often strikes a good balance between price and performance. It’s also essential to consider how far you’ll sit from the screen, as smaller living spaces might not reveal the difference between 4K and 8K resolution.
2. Display technology: OLED, QLED, or LED?
Each display will have advantages and disadvantages. Cinephiles will love OLED blacks and contrast with the expense of purchasing one. Rooms with high natural light would benefit more from the QLED’s high brightness. Despite not being even close to OLED and QLED with its color performance, an LED is the most affordable display and will pass just enough for a casual viewer.
3. Smart TV interface: Is it user-friendly?
A clunky interface can turn your dream purchase into a nightmare. TVs with intuitive, fast, and responsive operating systems enhance the viewing experience.
It’s also worth testing the remote control and checking whether features like voice commands or smart assistants, such as Alexa or Google Assistant, are supported. Be wary of models with limited app compatibility or outdated operating systems, as they may restrict your access to the latest content.

4. Connectivity options: Ports and beyond
Modern smart TVs need more than just an HDMI port. Multiple HDMI inputs allow you to connect gaming consoles, streaming devices, and other peripherals simultaneously. USB ports enable media playback directly from external drives, while Ethernet connections offer a stable internet connection.
Additionally, Bluetooth and Wi-Fi connectivity enhance the overall user experience by providing seamless integration with sound systems and smart devices.
5. Audio quality: Do you need external speakers?
Most new smart TVs are fitted with built-in speakers, but they are often not good enough. If your main concern is that dramatic cinematic sound, look for those with the latest innovation from Dolby Atmos or simply buy that soundbar, and your audio experience is raised up a notch.
6. Size matters, but context is king
Bigger is not necessarily better. A 65 inches unit may crowd out a cozy apartment while it could be dwarfed in a huge living room. A distance calculator online should help you find the perfect size that matches and ensures that your purchase is not lost in your room just as you feel overwhelmed by it.
What drives smart TV purchases?
The driving factors behind other consumers’ purchasing of Smart TVs would be useful to know before proceeding with the next one. Here are some reasons:
1. Convenience over complexity
Consumers prioritize convenience when choosing a smart TV. Features like voice control, preloaded apps, and simple interfaces are big selling points. If setting up the TV feels like assembling a piece of IKEA furniture, it’s likely to lose favor fast.
2. Integration with smart home ecosystems
More buyers are looking for TVs that integrate seamlessly with their existing smart home set-ups. Whether it’s controlling your lights through the TV or syncing it with other smart devices, interoperability can be a deciding factor for tech-savvy consumers.
3. Energy efficiency
As environmental awareness grows, energy-efficient TVs are becoming more appealing. Look for Energy Star ratings to gauge power consumption and opt for models that minimise their environmental impact without compromising on performance.
Common mistakes to avoid
Overlooking warranty details can lead to headaches down the road, especially for pricier models. A solid warranty offers peace of mind and protection against manufacturing defects. Another common mistake is ignoring software updates, as a smart TV is only as good as its software support.
Finally, while specs are important, focusing solely on them without testing real-world performance can result in disappointment. Always test display and sound quality in-store whenever possible.
Smart buy or dumb buy?
Choosing the right smart TV boils down to understanding your needs, space, and budget. While deals can be tempting, they’re only worthwhile if the TV aligns with your priorities. Take your time to research, test, and compare. After all, your smart TV should be a source of joy, not frustration.
So, remember: a wise decision today can save you from a dumb buy tomorrow.
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This article was made possible thanks to The Good Guys, a chain of consumer electronic retail stores in Australia.
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