Launching your business is an exciting time, but can often feel overwhelming when you have so many moving parts that require attention and optimisation if you want your business to thrive.

A lot of small business owners fall into the trap of neglecting their marketing strategy because they’re too focused on their product, squandering their potential for growth.

Just like a car with no fuel can’t drive, a business without a defined content marketing strategy is dead in the water.

Your online presence is an essential part of your business’ health, and you need to cultivate that flame with intentional, impactful content to connect with your audience and secure consistent conversions.

If this sounds like a lot to worry about, you can rest easy because nobody expects you to be a marketing expert overnight.

Instead, you can connect with a digital marketing agency like Banter Group, who can integrate into your team and help you achieve your marketing goals.

Led by digital marketing expert Valentina Borbone, Banter Group is a specialised team of Regional NSW-based marketers, graphic designers, web developers, SEO specialists and advertising professionals that provide holistic and flexible marketing solutions for businesses of all sizes; from small businesses to large, multinational corporations.

Ms Borbone shares her 14+ years’ experience in digital marketing – here’s her recipe for a successful content strategy.

The right content for the job

A content strategy is a focus on what content is required by your business at different stages of a relationship with your customer.

This includes identifying how your customer engages with your product or service and outlines what kind of content you can create to enrich their experience.

We have to serve our current customers with content too, not just our prospective ones!

Cast a wide content net

There are so many different ways a person engages with technology, social media, and with businesses; and your content strategy should account for this by creating content that takes on many different forms and suits the different needs of your customers.

Reviews, videos, case studies, demos, e-books and guides are all examples of different content formats that you can harness to help your brand shine.

Use content to demonstrate your strengths, establish authority and generate value for your audience, further convincing them to engage with you.

Also, don’t be afraid to try delivering your content across multiple platforms. It’s a great way to test and compare which channels are delivering the best results for qualifying leads or conversions.

Consistency is key

The digital world keeps rolling onwards, along with our audience’s attention span, so a content rollout plan prepped for manageable, sustained content releases is essential to maintaining an online presence and keeping your audience interested.

Your audience’s feed is prime but competitive real-estate, so always ensure you’ve got some form of content coming in the pipeline to stay present and in their minds.

If you want to learn more about how you can turn your online presence into easy sales, connect with Valentina Borbone and her team at Banter Group via their website, and their Instagram, Facebook, LinkedIn and YouTube social media pages.