It’s widely known that women think, operate and learn in different ways. So, wouldn’t it be helpful – imperative even – to look to our female counterparts to learn about marketing and business?
Female marketers have accomplished incredible achievements, and they share their learnings and tested tactics in these marketing books.
Whether you’re a marketing professional or simply want to learn more about how marketing functions within broader business operations, these books will get you thinking differently about marketing concepts and how they can be applied in the real world.
Everybody Writes by Ann Handley
It is described as the “go-to guide for attracting and retaining customers through stellar online communication” and Everybody Writes will direct you in creating ridiculously good content.
In today’s content-driven world, everyone is a writer. If you own a website, you’re a publisher. If you manage social media accounts, consider yourself in marketing. And that means many of us are relying on words to convey our marketing messages.
In this book, marketing veteran Ann Handley shares expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.
Purchase a copy of Everybody Writes.
Social Media For Small Business by Franziska Iseli
If you’ve ever wanted to discover how social media can transform your business and help you attract more customers, this is the book for you.
Social Media For Small Business offers effective marketing strategies to help you get more from your social media efforts, systems to bring structure to your marketing approach, and practical tactics you can put in place to see a rapid return on investment.
This book is ideal for busy business owners, business managers, and marketing teams who want to explore new and effective marketing tools to attract more customers.
Purchase a copy of Social Media For Small Business.
Ethical Approaches to Marketing by Carolyn Strong (editor)
In what is becoming an increasingly relevant topic, Ethical Approaches to Marketing shares how powerful marketing can have a positive and ethical impact on society.
Bringing together a plethora of internationally acclaimed academics who share insights into a range of ethical approaches to marketing, this book aims to open the minds of its readers.
This book asks the reader to feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values.
Purchase a copy of Ethical Approaches to Marketing.
Sway by Christina Del Villar
For marketing professionals who want to level up, Sway shows you how to build a strategic framework that enables greater proficiency and leads to growing levels of influence.
Using the G.R.I.T. Marketing Method, author Christina Del Villar frames marketing from a go-to-market perspective and shares how marketing professionals can influence corporate goals.
This book empowers marketing professionals to be more effective, add value, and show their impact, helping them to become indispensable and drive success. And who wouldn’t want that?
Purchase a copy of Sway.
Creativity and Marketing by Eleonora Pantano (editor)
Through a diverse collection of theoretical analysis, this book offers up real-world evidence, case study examples, and emerging research that supports how creativity is important for marketing success.
Creativity and Marketing explores themes in strategic marketing, creativity in management and communication, and creativity in new product development.
Examining a range of cutting-edge development at the intersection of marketing and creative practice, this read will provide marketing professionals with lessons and strategies they can implement in their own fields.
Purchase a copy of Creativity and Marketing.
